Project
Wire and Switch
Industry
Ecommerce
Platform
Website
Services
Design, Development
About Wire and Switch
Wire and Switch is a renowned name in the electrical equipment industry in India. With over 50,000 stores and distributors as their members and a wide range of products from global brands for sale, they establish themselves as a one-stop-shop for all electrical needs. With an aim to deliver the best of electrical brands to every vertical, they connect buyers, sellers, contractors and architects on a single platform.
The Challenge
An electrical ecommerce platform design that delivers an omnichannel shopping experience to users – this was a key requirement of the client and an interesting challenge for us. We brainstormed on how to incorporate the brand identity in the website and create a familiar shopping experience to users. Mapping a shopping path similar to standard ecommerce sites while also incorporating the latest trends was a key design challenge.
The Solution
To create a website design that reflects the physical store image, we devised a theme that compliments Wire and Switch’s logo style. The theme was translated across website elements, from colour palette to icons and illustrations. We conducted research to identify the expectations of online shoppers and trends in the eCommerce field to chart a shopping experience that would increase the conversion rate.
